Employees of SA1 Solutions have vowed to support Alabare, a charity
that supports homeless adults, young people, veterans and those with
learning disabilities, through doing a skydive later this year to raise
money for the organisation. Supporting charitable organisations is
important to SA1 Solutions, as it is a value of the company to help
others in need and forms part of the business’ corporate social
responsibility (CSR) initiatives.

There are many important reasons why businesses should aim to support
charities and third sector organisations. We have outlined some of
these below to highlight why SA1 Solutions feels it is beneficial for
businesses to help show their support for vital causes:

Staff morale

A business that shows it is supportive of those in need can have a
significant impact of employee morale, as staff feel that they are part
of a business that cares. It can improve the culture of a workplace, as
well as give a boost to employees’ attitudes, particularly if they as
individuals are able to get involved with the charitable initiative and
feel they are helping to make a positive difference. A business’ support
of an important cause can also enable staff to value their company more
and increase the respect they have for their employer.

Employee retention

The benefit of increased staff morale is also linked to increased
employee retention, as happier staff are less likely to leave a company
they are satisfied working for. This is a substantial benefit to
employers, as a high staff turnover can impact the efficiency,
productivity and customer services levels of a business. Long term staff
are able to build lasting corporate relationships, which is
advantageous to many businesses.

Increased awareness

When a company chooses to support a charity, a partnership is formed
and this can lead to a powerful association. A greater awareness of the
charity and the business that has chosen to support it is created, which
can help to enhance corporate reputation for both parties. Depending on
how the support is provided, marketing activities can be pursued to
highlight the partnership and showcase the relationship in a positive
light to people that matter to the business, such as customers,
suppliers and employees.

Networking opportunities

A business’ partnership with a charity can often lead to networking
opportunities. Other businesses could also support the same charity and
if events are run in aid of the charity, this provides the chance to
meet with other supporters. Having new business contacts through
networking can always be beneficial and even result in news business
leads.

For more information on Alabare and the significant work the charity does, please click here